But as visually oriented social media platforms have risen (and risen, and risen) over the past several years, dance has increasingly become, as Knight says, “the main character.” Beyoncé’s 2009 “Single Ladies (Put a Ring on It)” video, with its unequivocal celebration of choreography, heralded a new era: Today, it’s often a great dance that propels a song to the top of the charts. Dance has long played a critical role in the entertainment industry. It’s a fun thought exercise that also captures a tectonic shift in the cultural landscape. A dance-driven #SingleLadiesChallenge, inevitably.
The song setting streaming records as fans play it on repeat, trying to get the hand flip just so.
Go ahead and imagine it: thousands of TikTokers posting their own takes on Knight’s indelible choreography.
“Can you imagine if TikTok had been a thing during ‘Single Ladies’?” asks choreographer JaQuel Knight, with a chuckle.
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